I finally got around to seeing the Keynote for Microsoft's Surface and checked out its specs. I work in an industry dominated by smartphones and tablets, so I know a lot about them so I thought I'd put a short review here. Pros: 1) The magnetically attached keyboard, this is what's lacking in the iPad and Android tablets. There is no comparison to a physical keyboard. 2) Windows, it's actually Windows 8, not a modified OS, so all the applications still work on it. From Minesweeper to Photoshop. This also means you can take it to any GeekSquad or similar service and they can fix it for you, where they would be unable to with an Android tablet (but they can fix iPads for you too) 3) Microsoft brand, it's recognizable and widely used. Despite two really poor OS releases in a row, they are still the dominate player in the desktop computing world, especially business. 4) Apps, any windows app will work on it. This is nice because lots of popular apps, don't have iOS and android ports. It's not locked down like the others so you can download apps from websites instead of having to go through their store. Cons: 1) Windows. Windows is both a pro and con, they still haven't solved the registry and disk fragmentation problems that have plagued them for 20 years, and with the stripped down hardware, you will notice it slowdown much faster than a normal PC. 2) Power, compared to the iPad, it's weak. The iPad outperforms it in every measure from CPU to graphics. Gamers will want the extra power, and business professionals don't mind carrying around a laptop. Less CPU, less GPU, less RAM, and less storage. 3) Microsoft brand, this is a bad thing in the industry right now. The young technology centered people are weary of anything Microsoft because of their previous experience with them. Apple and Google, however both have very high customer satisfaction ratings and have held those for a long time. 4) Battery life. It's comparable to a windows laptop, which is a far cry from android and iOS tablets. It'll last about 4 hours of intense working, where an iPad can go for 10. 5) Price. They seem to be putting it at about the same price as an iPad, but it has much less power. Given a choice, considering the specs and the same price, most people will choose the iPad. And you still have to buy Office separately which will cost you $399, where Apple's office suite iWork costs $49, and OpenOffice is still free (although you can put OpenOffice on your Surface.) Conclusion: It'll flop. It's aimed at business professionals, who I don't really see swapping out their trusty laptop for a tablet. It also doesn't appeal to the youth gaming market because of the under powered graphics processor and Microsoft's brand image. However, if it's as high quality as it looks, it should provide Microsoft a step back to firm ground, because of the disastrous Windows Vista and Windows 7 performance, another poor quality release would have wreaked havoc on the company, but I don't see poor quality product here, just a year or two behind it's competitors.